A BRIEF HISTORY

The paired comparison method is actually a very old psychometric technique that has been used by several generations of psychologists. It is a well-developed method of ordering attributes or characteristics of a given set of items. The characteristics of the given set of items depend upon the issue at hand. The method simply involves pairing each item with each of the other items in the set. Every response the individual makes is reduced to a simple choice between two items. The result of these paired choices is a set of items, rank-ordered in terms of which items are chosen more often.

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